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Steve Morgan, copywriter & creative lead

Steve Morgan — copywriter and creative lead. Advertising, films and ideas.

10G’Day, Y’allThe Louisville Zoo · koala campaign

Channel

Advertising

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Indie & Spec

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OOH

Ortho Express billboard: Hey guys, watch this! Walk-in injury care.

Ortho Express · OOH

Famous last words...

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Print & Digital

Buzzard’s Roost Whiskey — Branch out.

Buzzard’s Roost Whiskey · Print Ad

When a new player buys a full-page alongside the heritage brands.

Republic Bank — We took the hassle out of the hustle. Business Checking. Apply Now.

Republic Bank · Digital

Gig economy + An account you can open on a phone.

Republic Bank — Life is but a dream (We finance those)

Republic Bank · Print Ad

Row, row, row your boat at 3.5% APR over 60 mos.

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Direct Mail

The Field Notes campaign mailer, cover letter, and guided journal.

Atria Senior Living · PR campaign

National Gold Addy winner

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Republic Bank — It’s 2023… Lots of relationships start online. This could be the start of something beautiful.

When banking meets online dating.

Remember when online dating was a big deal?

Naming

Goodbounce Pickleball Yard

It's a vibe.

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Music Therapy, Atria Memory Care

A musical term that means "together."

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GoGoMeds Rx Delivery

Overnight RX delivery.

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OOH

Ortho Express

Ortho Express billboard: Hey guys, watch this! Walk-in injury care.
Hey guys, watch this!
Ortho Express billboard: I am lifting with my legs. Walk-in injury care.
I am lifting with my legs.
Ortho Express billboard: Can you toss me a hammer? Walk-in injury care.
Can you toss me a hammer?
Situation

Launch OrthoExpress, a walk-in clinic for orthopedic injuries in Rockford, IL.

Exploration

Instead of empty declarations of 'compassionate care' and stock imagery of people in casts, we focused on famous last words or weekend warriors and DIYers.

Culmination

A memorable campaign that got people's attention and drove minor injuries WAY up. (jokes)

Print

Republic Bank Marine Lending

Republic Bank Marine Lending print ad: Life is but a dream (We finance those).
Life is but a dream. (We finance those.)
Republic Bank Marine Lending print ad: Live a less landlocked life.
Live a less landlocked life.