Banking Is Building

spec spot

Inspiration

This is the first commercial proof-of-concept I made with AI video. I was aiming for a Hal Riney, Americana style piece for a fictional regional bank brand. The concept is an example of how a brand can leverage a perceived weakness (in this case, its size vs. mega bank competitors), and turn it into a strength. Like Riney, I wrote the spot and performed the VO. (Then I laid Burt Reynold's voice over mine with ElevenLabs.)

Production
  • Image to Video
  • Kling 2.5
  • Google Veo 3.0
  • Google Veo 3.1
  • ElevenLabs
  • Premiere Pro
  • Topaz Labs