Tap into Everything

Launch Republic Bank’s new Tap & Go Mastercard during peak lockdown. Strict quarantine restrictions ruled out live-action production, while broadcast deadlines and rigid banking mandates remained unchanged.

Instead of postponing the shoot or settling for stock footage, we pivoted to animation and built the spot is build around an alliterative hook featuring tapestries, tapioca pudding and tap-dancing.

A lively, on-brand (and on-budget) spot that turned what could've been a yawn into a pun-riddled, dad-joke showcase. We even squeezed in all the security features — and that marathonic product name.