Made from Scratch

Promote a new round of scratch-off tickets for the holidays. Best if the investment is modular, so tickets can be switched in and out. Also, no bells, trees or candles.

We wanted to make a spot that had clear holiday overtones but wasn't exclusive or insensitive. Then we found the secret recipe to uniting people of all faiths... cookies.

We came out with an animated spot even Martha Stewart would appreciate, complete with a dad-joke punchline that either made viewers cringe — or go out and buy lottery tickets.