Sixteen
Years of work.

Challenge

Getting press attention for the annual Resident Gift — a guided journal called Tales from an Adventurous Life — wasn't easy. In a media landscape crowded with noise, how do you make journalists care about a senior living company's resident gift? We needed a creative approach that would cut through and make influential media members experience the power of stories firsthand.

What We Cooked Up

Instead of standard press releases that would likely be ignored, we created an immersive storytelling experience delivered directly to journalists' desks. The campaign was a meticulously crafted time capsule: a series of authentic-feeling correspondence from 1955 that unfolded over two weeks, culminating in the reveal of our actual resident gift.

We created a fictional character named Millie who would send journalists on a vicarious road trip across America through a series of perfectly timed postcards and letters. Each piece was historically accurate, down to the postmarks and references (like the changing name of Hoover / Boulder Dam). The journey began in the Midwest and traveled through Yellowstone, Lake Mead, and finally to San Francisco — all documented in handwritten notes filled with period-appropriate details and touching personal reflections.

Role

Concept, all fictional correspondence, historical research, narrative arc development.

Results

Generated meaningful press coverage and earned Gold at the local, regional, and national American Advertising Awards — two National Gold ADDYs for the campaign. I flew to Los Angeles to accept the national one. Came home the next day.

Challenge

Another industry accolade. Another ranking. Another reason for people to tune out. Republic Bank had an impressive Net Promoter Score — customers were over three and a half times more likely to recommend them than customers at competing banks. But how do you get people to care about yet another banking statistic?

What We Cooked Up

Instead of leading with numbers, we led with a simple truth: when people love something, they talk about it. A favorite restaurant. A must-watch show. Even a bank. We built a campaign around that instinct. The tagline — "Choose a bank you can brag about" — reinforced the idea with a confident, alliterative rhythm that the bank boldly embraced. It gave customers permission to do what Republic's NPS already proved they were doing.

Role

Concept, scripts, stock-footage direction, VO casting and direction.

Results

Three TV spots built entirely from stock footage. The campaign reinforced Republic's reputation as the easy bank and gave the brand a statewide voice grounded in actual customer behavior.

Challenge

Promote Republic Bank's new Tap and Go Mastercard Debit Card — highlighting speed, security, and convenience — without making another dry product demo.

What We Cooked Up

An animated spot built around tongue-in-cheek dad humor that makes the word tap memorable. Playful wordplay (tapestry, tapioca pudding, tap dancing lessons) adds personality while still covering the key benefits: security, acceptance, speed. The animated execution also solved the production constraints of the moment — which, in this case, included a pandemic.

The Copy

Role

Concept, copy, and VO direction.

Challenge

Louisville was getting koalas for the first time. There was only one real problem: koalas sleep twenty hours a day. Not exactly appointment viewing.

What We Cooked Up

If the koalas wouldn't perform on cue, we'd make them the city's most prolific vandals. G'Day, Y'all doodles appeared everywhere — coffee-shop chalkboards, billboards, the tallest building in Kentucky. Each one looked like a marsupial had left a little gift on the way through town. The line bridged Aussie charm and Southern hospitality without forcing either.

Role

Platform development, broadcast and radio scripts, outdoor headlines, digital copy. VO direction on the Australian-Southern accent fusion.

Results

The campaign drove record attendance for the exhibit opening and became one of the Zoo's most recognizable campaign lines.

Challenge

Keep the Kentucky Lottery top of mind with fresh broadcast and digital campaigns that drive ticket sales without feeling like the same old lottery advertising. Year after year. Every season. New games, new players, same fundamental human want.

What We Cooked Up

A rotating slate of campaigns built around the small, specific fantasies of everyday Kentuckians. Not private islands. Not yachts. The thing the neighbor would actually do with the money. It turns out that's funnier, and more persuasive, than a mountain of cash.

Role

Copywriter. Concept development for broadcast and digital campaigns across game lines over multiple years.

Challenge

Give new products, services, or initiatives names that stick — names that communicate value instantly and feel inevitable once you hear them. The good ones sound like they were already there, waiting to be said out loud.

Role

Naming development, rationale writing, and presentation. Across banking, bourbon, healthcare, senior living, and consumer goods.

Some of these ran. Some of them didn't. The ones that didn't aren't here because they were bad — they're here because they were funny, and that's worth something on a wall. (Art to come. Captions below are the lines.)